The Tourism Authority of Thailand (TAT) and the United Nations Development Programme (UNDP) have unveiled four communities for sustainable tourism to showcase following in the late monarch’s footsteps. TAT Governor Yuthasak Supasorn said the agency has been implementing the sustainable tourism approaches according to the wisdom of His Majesty the late King Bhumibol Adulyadej, and the Sufficiency Economy Philosophy and to implement with the TAT’s marketing strategy in bid to deliver true experiences to tourists in cooperation with the communities.
The campaign “Following the King’s Wisdom for Sustainable Tourism” selected the four communities to pilot the campaign, namely Chantaboon waterside community in Chantaburi, the Baan Pong Huai Lan Community in Chiang Mai, the communities surrounding the Nong Yai Lake development area in Chumphon, and the Baan Nong San tourism community in Sakhon Nakhon.
The campaign aimed to improve local economies through all-rounded management that include resources conservation and the conservation of local livelihood and traditions. The exhibition showcasing the campaign and the four pilot communities is now taking place at the Emporium shopping center in Bangkok until 8 October 2017. Visitors to the exhibition can also take part in the making of funeral flowers for the royal funeral ceremonies for the late monarch.
Source: National News Bureau & Public Relations